James Brassard
Director of Market Street Operations

James Brassard is a combat veteran who proudly served his country in both Afghanistan and Iraq. After his military service, James continued his education graduating with his MBA from Florida Gulf Coast University. Throughout his extensive career in the senior living industry, James has successfully managed the startup of numerous senior living communities throughout the Southeastern Unites States, primarily in Florida. His experience also includes operations management, strategic growth, and the mentoring of additional communities.

James passionately serves the aging population with knowledge, experience, understanding, and integrity; he even started a non-profit organization to raise funds and awareness for seniors living with dementia. In his free time, he enjoys traveling with his family and contributing to the development of our younger generation as a college professor. He has served as a subject matter expert and consultant for Vermont State Colleges by assisting in the development and implementation of courses within its business curriculum in an effort to pioneer critical education points and subjects for future generations.

James believes strongly in attention to detail and accessibility which is a direct reflection of his Watercrest Core Value of Responsiveness.

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